Tuesday, July 24, 2012
Have you seen the new Pacific Horticulture?
That’s the cover of their latest issue; if you think that’s sexy you should see it in person. This is not the kind of magazine you pick up in the checkout lane and recycle once you’re done. No, it’s the kind you keep and display proudly on your bookshelf.
I’ve had a love/hate relationship with this magazine for years. There was so much to love, and I really tried to completely buy-in. I’d see a new issue on the magazine rack (Powell’s Books and Portland Nursery carry it locally) and think this is the one! But I never really felt like it was speaking to me. The articles, while well written and informative, were often a little dry and came across as though I was reading a medical journal, not an article on a plant. I’m sure this wasn’t intentional, but that’s the feeling they left me with.
Luckily this has changed, the Pacific Horticultural Society seems to be on a completely new path with their redesign and new editor, Lorene Edwards Forkner. If that name sounds familiar it’s probably because Lorene’s the author of the popular Handmade Garden Projects, one of the organizers and hosts of the Seattle Garden Bloggers Fling in 2011, a former nursery owner, garden blogger, and just all around energetic plant loving gal.
In addition to the magazine the PHS website has underwent a complete transformation, the best part of which is they’ve got all magazine content available online going back to 2006! I can go back and read the articles I'm interested in, and skip the ones I'm not!
You can read the content issue by issue, or if you click on EXPLORE you can sort the articles by plant type, topic, season, or region, it’s also searchable by using the magnifying glass icon. Another cool thing? The website is responsive to screen size, so it will work great whether you're on your smart phone, iPad, or laptop (an upgrade we're currently working on for plant lust). Although the focus is admittedly the Pacific Coast of the United States and British Columbia I can’t help but think there is a lot here for gardeners everywhere to enjoy. And I’ll admit I’ve got a bit of a bias …one of my plant lust partners, Megan, was part of the team (along with Portland agency Switchyard Creative) responsible for the new website. You should check it out! (and I’m sure they would love it if you considered joining The Pacific Horticultural Society).